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Good works: marketing and corporate initiatives that build a better world and the bottom line

Kotler, Philip

Good works: marketing and corporate initiatives that build a better world and the bottom line - New Delhi Wiley India Pvt. Ltd. 2012 - vi, 282 p.

ISBN: 9788126536665

Subjects--Topical Terms:
Marketing management
Corporate social responsibility

Dewey Class. No.: 658.802 / KOT

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