Research for marketing decisions
Green, Paul E.
Research for marketing decisions - 2nd - New Jersey Prentice-Hall, Inc. 1970 - xii, 644 p.
The emphasis on modern analytical tools like multivariate analysis have been incorporated in the design and conduct of marketing research. Computer program strategies for data analysis are not only described out their results have been interpreted in the context of illustrative marketing problems. Primarily user-oriented the text includes cases listed at the end of five major parts of the book.
Marketing research
658.83 / GRE
Research for marketing decisions - 2nd - New Jersey Prentice-Hall, Inc. 1970 - xii, 644 p.
The emphasis on modern analytical tools like multivariate analysis have been incorporated in the design and conduct of marketing research. Computer program strategies for data analysis are not only described out their results have been interpreted in the context of illustrative marketing problems. Primarily user-oriented the text includes cases listed at the end of five major parts of the book.
Marketing research
658.83 / GRE