Performance management in retail and the consumer goods industry

Buttkus, Michael

Performance management in retail and the consumer goods industry - Switzerland Springer 2019 - xv, 442 p.

About this book
This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.

9783030127329


Accounting
Business consultants
Performance--Management
Retail trade--Management

658.87 / BUT

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